“The harder it is to measure something, the more valuable that information is to your organization.”
I’m paraphrasing, but that’s the sentiment presented by Northwestern Professor Rachel Davis Mersey during this week’s discussion of audience segmentation on Northwestern’s ongoing Content Strategy MOOC.
Amazingly, with Google Analytics’ recent demographic improvements, this more challenging, more detailed information is easier than ever to view. The challenge is more in implementation. Here’s how to set it up. [Read more…] about How To Implement Google Analytics Demographics Reports